Trade Review - COH - April, 23


Stock Selection Information


UPDATE: Coach Posts Upbeat FQ3 Profit

More on Coach's (COH) Q1: Sales in North America rose 7% Y/Y to $792M led by the direct-to-consumer channel while international sales increased 6% to $382M. A big focus on the Men's business appears to be paying off for the retailer with sales on track to double to over $600M this year. The company raises its annual dividend payout by $0.15 to $1.35 per share.  (PR)

Coach (COH): FQ3 EPS of $0.84 beats by $0.03. Revenue of $1.19B (+7% Y/Y) in-line. (PR)





Watch List Reason - Earnings before the open today
Pre-Market Volume - > than 10% 
Trading Plan -  Go long above 56.00

Management

Entry Setup used: Support on the 56.00 level (pre-market range with good volume)


Trading Comments

It was clear that there was a buying pressure when watching the tape. Could see the offers getting taken faster. I saw a catalyst that drove the first up move above 56.00 when a big buyer came in.

Evaluation

Must not double down. I had justifications to it, but still is a trade mistake. The only good thing about this is that I had my risk under control. Even know I was doubling down I followed the position to see if it was within my risk parameters.
Did a good job in adding into the other positions, Including the last add that got me stopped out of the position and broke the up trend. If the stock were to continue in the up trend I would´ve have a great and strong position. Besides the trade was already in the positive side. The target would´ve been the top of the pre-market range. 

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